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Long Lasting & Elegant
I love how the fragrance develops over time. Starts fresh and becomes warm and sweet later.
Sarah Martinez
Experience a bold new chapter in masculine perfumery with Prada Paradigme, an avant-garde ambery woody fragrance that challenges convention and invites you to ask: what if there's another way? Launched in 2025 and created by master perfumers Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville, Paradigme redefines masculine identity through an unexpected olfactory structureβthe inverted fragrance pyramid .
Rather than opening with light top notes and building toward a base, Paradigme traces from the bottom up in a reversed pyramid, a symbolic echo of the iconic Prada triangle itself . The composition opens immediately with the warm sensuality of ambery woodsβa rich blend of Peru Balsam, Benzoin resin, and vigorous Guaiac woodβcreating depth and enveloping warmth from the very first spray . At its heart, an iconic green Bourbon Geranium is reinvented with floral, rosy facets, illuminated by a fusing Calabrian Bergamot Heart and airy musks that uplift the entire composition . The result is an avant-garde yet highly sophisticated signature that oscillates brilliantly between enveloping warmth and exhilarating freshness .
Paradigme is more than just a fragrance; it is a statement of individuality and movement, speaking to those who shape their story through exploration and constant reinvention . Housed in a lacquered black-to-green bottle with the iconic tilted Prada triangle in tactile relief, the design is both undeniably sophisticated and touched with eccentricity . The bottle is refillable, reflecting Prada's commitment to sustainability . This Eau de Parfum is the perfect choice for the modern man who expresses his identity with curiosity, authenticity, and refined confidence.
Product Details
PRODUCT INFO
FRAGRANCE NOTES
ADDITIONAL INFO
GENERAL
ITEM MESSAGE
This item can be shipped within the contiguous United kingdom .
SIZE INFO
100 ml
We have a 14-day return policy, which means you have 7 days after receiving your item to request a return.
For customers within the United States: We accept returns at no charge β no restocking fees, no return shipping fees, and no deductions from your refund. We welcome all returns, regardless of the reason β even if the product has been opened or lightly used.
We do not offer returns or refunds for any orders outside the United States; all international sales are final.
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